Did You Know Who The PANK Women Are?
There is an increasingly common trend: many women choose to delay motherhood or simply not be mothers. For what they happen to belong to the PANK women’s group.
These are women who prefer to interact with children in a non-maternal way and are generally people with already achieved professional training and a stable economic life.
The common factor that unites PANK women is that they are actively involved in the lives of children. These women have a clear disdain for passivity and prefer to play proactive roles.
Additionally, PANKs are often people who invest generously in children.
In the marketing world, this group is being considered as part of its target; that is, as they are potential buyers of different children’s products that are more expensive than the average. Marketers are running campaigns to capture more and more PANKs and of course, increase sales.
Melanie Notkin was the one who discovered this term. Notkin noticed that the advertising of children’s brands was beginning to take a turn to target this group of women directly and specifically and decided to learn more about it.
These professionals take nephews and nephews into consideration they spend as much time as possible. Above all, PANKs are always ready to help their siblings when it comes to children.
Aunts to the rescue!
PANKs are funny women. They share the most entertaining activities with the children and make them a memorable experience. In this sense, they are women who empathize, understand, share secrets and indulge in whims because they find it fun to do so. No more.
For the PANKs, their nephews occupy a special place in their daily lives. They understand that their personal fulfillment goes beyond having discarded or postponed the choice of motherhood and because they enjoy their role with ease and spontaneity. Children are like their friends.
Therefore, they tend to build the strongest and most unbreakable bonds. But this, it is not only due to a material issue . The gifts , the pajama-parties and the unmissable outings are just an extra seasoning for this unique and special relationship.
They know perfectly well that the secret is in no other place than in sharing quality time with the children.
Cooking together, sharing series, movies and books, talking about school and love are some of the many activities that children prefer to do with them. Also walks, ice creams and video games complement their plans. Unmissable!
PANK women: Present!
PANK aunts hold a very special place in children’s hearts. Well, they fulfill their role perfectly, since they really get involved. They are a great relief for exhausted parents who must divide their time between their jobs, children and housework.
PANK women have their center of attention in mind: their nephews. Your invaluable company is unmatched.
Even so, they do not tire of repeating it and insisting with a concept: limits. Because even though these aunts love their nephews with all their hearts, they understand the need to set rules and guidelines from time to time. And they know how to do it in the most patient and positive way possible, that’s why they always end up winning the hearts of children.
For a PANK woman, her goal is to collaborate in the education of children, protect them, take care of them physically, emotionally and mentally.
What do PANK women believe in?
PANK women believe in the magic of childhood. They believe in the importance of having a happy and solid childhood as a pillar for life. They also consider that they have the opportunity to have healthy fun with the children and to revive their inner child every time they are with them.
Their goal is the comfort, well-being of children and creating beautiful memories for both parties.
Definitely, PANK women know how to relate as equals with children, with little effort but with a lot of good cheer. They have the gift of connecting in a new way for parents, family, friends and educators.
